Jamba Juice takes back the smoothie
In what appears to be a direct poke in the eye to Starbucks and its new Vivanno, Jamba Juice last week announced a limited time ‘Orange Refresher’ all fruit smoothie available as of July 17 for $2.95. The 16 oz. beverage is 210 calories and touted to contain 100% natural ingredients, contain no high-fructose corn syrup and have no added sugar.

According to the release, “Jamba is taking steps to educate the consumer of the benefits of Jamba smoothies, which not only taste great, but are good for you. Jamba believes its product offerings, store atmosphere, and overall customer experience offers a competitive advantage over those whose primary business is serving coffee or hamburgers.”

That’s right Starbucks, they are talking to you. And to further turn up the heat, Jamba is offering coupons for a free smoothie with the purchase of any other smoothie. The coupons will be distributed electronically and also available at www.jamba.com. They are valid from July 17, 2008 through July 30, 2008.

Having your cake and yogurt, too
Yoplait Light introduces three new cake-inspired flavors: Strawberry Shortcake, Raspberry Cheesecake and Pineapple Upside-Down Cake to be introduced nationwide in August 2008