Yet Another Beverage Promo
In an attempt to loosely associate the beverage with the just-passed economic stimulus/bailout plan, Diet Dr. Pepper announced it is giving away a coupon for a free beverage to the first 2 million people that register at the web site.
Seriously, lowering the price would be easier. But these promotions are not meant to provide ease to the consumer. It’s all about branding.
FYI – to the food and beverage companies issuing these releases, if you want more bloggers and online media to pick up these announcements, make it easier for us. Attach a photo to the release. Thanks!
